Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537194
RGB
83, 113, 148
HSL
212, 28%, 45%
HSB
212, 44%, 58%
CMYK
44, 24, 0, 42
LAB
46, -4, -23
LCH
46, 23, 260
OKLCH
0.54, 0.07, 253
XYZ
15, 16, 30
LUV
46, -15, -32
HWB
212, 33%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.