Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537291
RGB
83, 114, 145
HSL
210, 27%, 45%
HSB
210, 43%, 57%
CMYK
43, 21, 0, 43
LAB
47, -5, -21
LCH
47, 21, 256
OKLCH
0.54, 0.06, 249
XYZ
15, 16, 29
LUV
47, -15, -29
HWB
210, 33%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.