Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537B93
RGB
83, 123, 147
HSL
203, 28%, 45%
HSB
203, 44%, 58%
CMYK
44, 16, 0, 42
LAB
49, -9, -18
LCH
49, 20, 242
OKLCH
0.56, 0.06, 236
XYZ
16, 18, 30
LUV
49, -19, -24
HWB
203, 33%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.