Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537DA3
RGB
83, 125, 163
HSL
209, 33%, 48%
HSB
209, 49%, 64%
CMYK
49, 23, 0, 36
LAB
51, -7, -25
LCH
51, 26, 255
OKLCH
0.57, 0.08, 247
XYZ
18, 19, 37
LUV
51, -20, -36
HWB
209, 33%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.