Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537E8F
RGB
83, 126, 143
HSL
197, 27%, 44%
HSB
197, 42%, 56%
CMYK
42, 12, 0, 44
LAB
50, -12, -14
LCH
50, 19, 230
OKLCH
0.57, 0.05, 225
XYZ
16, 19, 29
LUV
50, -20, -18
HWB
197, 33%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.