Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537E97
RGB
83, 126, 151
HSL
202, 29%, 46%
HSB
202, 45%, 59%
CMYK
45, 17, 0, 41
LAB
50, -10, -18
LCH
50, 21, 241
OKLCH
0.57, 0.06, 235
XYZ
17, 19, 32
LUV
50, -20, -25
HWB
202, 33%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.