Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
537FA3
RGB
83, 127, 163
HSL
207, 33%, 48%
HSB
207, 49%, 64%
CMYK
49, 22, 0, 36
LAB
51, -8, -24
LCH
51, 26, 252
OKLCH
0.58, 0.07, 244
XYZ
18, 20, 38
LUV
51, -20, -35
HWB
207, 33%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.