Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5380AA
RGB
83, 128, 170
HSL
209, 34%, 50%
HSB
209, 51%, 67%
CMYK
51, 25, 0, 33
LAB
52, -7, -28
LCH
52, 28, 256
OKLCH
0.58, 0.08, 248
XYZ
19, 20, 41
LUV
52, -21, -40
HWB
209, 33%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.