Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538190
RGB
83, 129, 144
HSL
195, 27%, 45%
HSB
195, 42%, 56%
CMYK
42, 10, 0, 44
LAB
51, -13, -13
LCH
51, 19, 225
OKLCH
0.58, 0.06, 221
XYZ
16, 20, 29
LUV
51, -21, -17
HWB
195, 33%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.