Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538BB9
RGB
83, 139, 185
HSL
207, 42%, 53%
HSB
207, 55%, 73%
CMYK
55, 25, 0, 27
LAB
55, -9, -30
LCH
55, 32, 254
OKLCH
0.62, 0.09, 245
XYZ
22, 24, 49
LUV
55, -25, -44
HWB
207, 33%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.