Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
538D9F
RGB
83, 141, 159
HSL
194, 31%, 47%
HSB
194, 48%, 62%
CMYK
48, 11, 0, 38
LAB
55, -16, -16
LCH
55, 23, 225
OKLCH
0.61, 0.07, 220
XYZ
19, 23, 36
LUV
55, -26, -21
HWB
194, 33%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.