Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5398BF
RGB
83, 152, 191
HSL
202, 46%, 54%
HSB
202, 57%, 75%
CMYK
57, 20, 0, 25
LAB
60, -14, -27
LCH
60, 31, 243
OKLCH
0.65, 0.09, 235
XYZ
24, 28, 53
LUV
60, -29, -40
HWB
202, 33%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.