Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53A5CA
RGB
83, 165, 202
HSL
199, 53%, 56%
HSB
199, 59%, 79%
CMYK
59, 18, 0, 21
LAB
64, -18, -27
LCH
64, 32, 237
OKLCH
0.69, 0.10, 230
XYZ
28, 33, 61
LUV
64, -34, -39
HWB
199, 33%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.