Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53B3EA
RGB
83, 179, 234
HSL
202, 78%, 62%
HSB
202, 65%, 92%
CMYK
65, 24, 0, 8
LAB
69, -17, -37
LCH
69, 40, 246
OKLCH
0.73, 0.12, 237
XYZ
35, 40, 84
LUV
69, -38, -55
HWB
202, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.