Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53B5EA
RGB
83, 181, 234
HSL
201, 78%, 62%
HSB
201, 65%, 92%
CMYK
65, 23, 0, 8
LAB
69, -18, -36
LCH
69, 40, 244
OKLCH
0.74, 0.12, 235
XYZ
35, 41, 84
LUV
69, -38, -54
HWB
201, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.