Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
53BADC
RGB
83, 186, 220
HSL
195, 66%, 59%
HSB
195, 62%, 86%
CMYK
62, 15, 0, 14
LAB
70, -23, -27
LCH
70, 35, 229
OKLCH
0.74, 0.11, 223
XYZ
34, 42, 74
LUV
70, -41, -38
HWB
195, 33%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.