Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
72D8FB
RGB
114, 216, 251
HSL
195, 94%, 72%
HSB
195, 55%, 98%
CMYK
55, 14, 0, 2
LAB
81, -24, -27
LCH
81, 36, 228
OKLCH
0.83, 0.11, 223
XYZ
49, 60, 100
LUV
81, -43, -39
HWB
195, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.