Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
540C04
RGB
84, 12, 4
HSL
6, 91%, 17%
HSB
6, 95%, 33%
CMYK
0, 86, 95, 67
LAB
17, 32, 24
LCH
17, 40, 37
OKLCH
0.29, 0.10, 31
XYZ
4, 2, 0
LUV
17, 46, 12
HWB
6, 2%, 67%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.