Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
547686
RGB
84, 118, 134
HSL
199, 23%, 43%
HSB
199, 37%, 53%
CMYK
37, 12, 0, 47
LAB
48, -9, -13
LCH
48, 16, 234
OKLCH
0.55, 0.05, 229
XYZ
14, 17, 25
LUV
48, -17, -17
HWB
199, 33%, 47%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.