Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5483BF
RGB
84, 131, 191
HSL
214, 46%, 54%
HSB
214, 56%, 75%
CMYK
56, 31, 0, 25
LAB
53, -3, -37
LCH
53, 37, 266
OKLCH
0.60, 0.11, 255
XYZ
21, 22, 52
LUV
53, -21, -55
HWB
214, 33%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.