Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548B9D
RGB
84, 139, 157
HSL
195, 30%, 47%
HSB
195, 46%, 62%
CMYK
46, 11, 0, 38
LAB
55, -15, -16
LCH
55, 22, 226
OKLCH
0.61, 0.06, 221
XYZ
19, 23, 35
LUV
55, -25, -20
HWB
195, 33%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.