Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548BD7
RGB
84, 139, 215
HSL
215, 62%, 59%
HSB
215, 61%, 84%
CMYK
61, 35, 0, 16
LAB
57, -1, -45
LCH
57, 45, 269
OKLCH
0.63, 0.13, 257
XYZ
25, 25, 68
LUV
57, -24, -69
HWB
215, 33%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.