Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
548BD9
RGB
84, 139, 217
HSL
215, 64%, 59%
HSB
215, 61%, 85%
CMYK
61, 36, 0, 15
LAB
57, 0, -46
LCH
57, 46, 270
OKLCH
0.63, 0.13, 257
XYZ
25, 25, 69
LUV
57, -24, -71
HWB
215, 33%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.