Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5496F0
RGB
84, 150, 240
HSL
215, 84%, 64%
HSB
215, 65%, 94%
CMYK
65, 37, 0, 6
LAB
61, 0, -52
LCH
61, 52, 270
OKLCH
0.67, 0.15, 257
XYZ
30, 30, 87
LUV
61, -27, -82
HWB
215, 33%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.