Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549BD3
RGB
84, 155, 211
HSL
206, 59%, 58%
HSB
206, 60%, 83%
CMYK
60, 27, 0, 17
LAB
61, -10, -36
LCH
61, 37, 254
OKLCH
0.67, 0.11, 244
XYZ
27, 30, 66
LUV
61, -30, -54
HWB
206, 33%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.