Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
549BFD
RGB
84, 155, 253
HSL
215, 98%, 66%
HSB
215, 67%, 99%
CMYK
67, 39, 0, 1
LAB
63, 1, -56
LCH
63, 56, 271
OKLCH
0.69, 0.16, 257
XYZ
33, 32, 97
LUV
63, -28, -89
HWB
215, 33%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.