Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54B9F2
RGB
84, 185, 242
HSL
202, 86%, 64%
HSB
202, 65%, 95%
CMYK
65, 24, 0, 5
LAB
71, -17, -38
LCH
71, 42, 245
OKLCH
0.75, 0.12, 237
XYZ
37, 43, 90
LUV
71, -39, -57
HWB
202, 33%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.