Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
54BBF7
RGB
84, 187, 247
HSL
202, 91%, 65%
HSB
202, 66%, 97%
CMYK
66, 24, 0, 3
LAB
72, -17, -39
LCH
72, 43, 247
OKLCH
0.76, 0.13, 237
XYZ
38, 44, 94
LUV
72, -40, -60
HWB
202, 33%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.