Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
550707
RGB
85, 7, 7
HSL
0, 85%, 18%
HSB
0, 92%, 33%
CMYK
0, 92, 92, 67
LAB
16, 34, 23
LCH
16, 41, 33
OKLCH
0.29, 0.11, 28
XYZ
4, 2, 0
LUV
16, 48, 10
HWB
0, 3%, 67%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.