Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
557B9D
RGB
85, 123, 157
HSL
208, 30%, 47%
HSB
208, 46%, 62%
CMYK
46, 22, 0, 38
LAB
50, -7, -23
LCH
50, 24, 254
OKLCH
0.57, 0.07, 246
XYZ
17, 19, 35
LUV
50, -18, -32
HWB
208, 33%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.