Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
557C91
RGB
85, 124, 145
HSL
201, 26%, 45%
HSB
201, 41%, 57%
CMYK
41, 14, 0, 43
LAB
50, -10, -16
LCH
50, 19, 238
OKLCH
0.57, 0.05, 233
XYZ
16, 18, 29
LUV
50, -19, -21
HWB
201, 33%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.