Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5594EA
RGB
85, 148, 234
HSL
215, 78%, 63%
HSB
215, 64%, 92%
CMYK
64, 37, 0, 8
LAB
60, 0, -50
LCH
60, 50, 270
OKLCH
0.66, 0.14, 257
XYZ
29, 29, 82
LUV
60, -26, -78
HWB
215, 33%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.