Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5594EF
RGB
85, 148, 239
HSL
215, 83%, 64%
HSB
215, 64%, 94%
CMYK
64, 38, 0, 6
LAB
60, 1, -53
LCH
60, 53, 271
OKLCH
0.67, 0.15, 258
XYZ
30, 29, 86
LUV
60, -26, -83
HWB
215, 33%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.