Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
559CC5
RGB
85, 156, 197
HSL
202, 49%, 55%
HSB
202, 57%, 77%
CMYK
57, 21, 0, 23
LAB
61, -14, -28
LCH
61, 32, 244
OKLCH
0.66, 0.09, 236
XYZ
26, 30, 57
LUV
61, -30, -42
HWB
202, 33%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.