Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
560A09
RGB
86, 10, 9
HSL
1, 81%, 19%
HSB
1, 90%, 34%
CMYK
0, 88, 90, 66
LAB
17, 34, 23
LCH
17, 41, 34
OKLCH
0.29, 0.11, 28
XYZ
4, 2, 0
LUV
17, 48, 11
HWB
1, 4%, 66%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.