Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5689A7
RGB
86, 137, 167
HSL
202, 32%, 50%
HSB
202, 49%, 65%
CMYK
49, 18, 0, 35
LAB
54, -11, -22
LCH
54, 24, 242
OKLCH
0.61, 0.07, 235
XYZ
20, 23, 40
LUV
54, -23, -30
HWB
202, 34%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.