Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
568BAA
RGB
86, 139, 170
HSL
202, 33%, 50%
HSB
202, 49%, 67%
CMYK
49, 18, 0, 33
LAB
55, -12, -22
LCH
55, 25, 242
OKLCH
0.61, 0.07, 235
XYZ
20, 23, 41
LUV
55, -24, -31
HWB
202, 34%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.