Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5690BE
RGB
86, 144, 190
HSL
207, 44%, 54%
HSB
207, 55%, 75%
CMYK
55, 24, 0, 25
LAB
57, -9, -30
LCH
57, 32, 253
OKLCH
0.63, 0.09, 244
XYZ
23, 26, 52
LUV
57, -26, -45
HWB
207, 34%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.