Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5696BC
RGB
86, 150, 188
HSL
202, 43%, 54%
HSB
202, 54%, 74%
CMYK
54, 20, 0, 26
LAB
59, -13, -27
LCH
59, 30, 244
OKLCH
0.65, 0.09, 236
XYZ
24, 27, 52
LUV
59, -28, -38
HWB
202, 34%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.