Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5697B8
RGB
86, 151, 184
HSL
200, 41%, 53%
HSB
200, 53%, 72%
CMYK
53, 18, 0, 28
LAB
59, -14, -24
LCH
59, 28, 239
OKLCH
0.65, 0.08, 232
XYZ
24, 28, 49
LUV
59, -28, -34
HWB
200, 34%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.