Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
570BB9
RGB
87, 11, 185
HSL
266, 89%, 38%
HSB
266, 94%, 73%
CMYK
53, 94, 0, 27
LAB
28, 56, -75
LCH
28, 94, 307
OKLCH
0.42, 0.23, 292
XYZ
13, 6, 46
LUV
28, 6, -90
HWB
266, 4%, 27%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.