Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
577DB4
RGB
87, 125, 180
HSL
215, 38%, 52%
HSB
215, 52%, 71%
CMYK
52, 31, 0, 29
LAB
51, -2, -34
LCH
51, 34, 267
OKLCH
0.59, 0.10, 258
XYZ
19, 20, 46
LUV
51, -18, -50
HWB
215, 34%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.