Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
579DDA
RGB
87, 157, 218
HSL
208, 64%, 60%
HSB
208, 60%, 85%
CMYK
60, 28, 0, 15
LAB
62, -9, -38
LCH
62, 39, 257
OKLCH
0.68, 0.12, 247
XYZ
29, 31, 71
LUV
62, -29, -58
HWB
208, 34%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.