Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
57BBF5
RGB
87, 187, 245
HSL
202, 89%, 65%
HSB
202, 64%, 96%
CMYK
64, 24, 0, 4
LAB
72, -17, -38
LCH
72, 42, 246
OKLCH
0.76, 0.12, 237
XYZ
38, 44, 93
LUV
72, -39, -58
HWB
202, 34%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.