Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
58769E
RGB
88, 118, 158
HSL
214, 28%, 48%
HSB
214, 44%, 62%
CMYK
44, 25, 0, 38
LAB
49, -3, -25
LCH
49, 25, 264
OKLCH
0.56, 0.07, 256
XYZ
17, 17, 35
LUV
49, -15, -37
HWB
214, 35%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.