Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
587FA0
RGB
88, 127, 160
HSL
207, 29%, 49%
HSB
207, 45%, 63%
CMYK
45, 21, 0, 37
LAB
51, -7, -22
LCH
51, 23, 252
OKLCH
0.58, 0.07, 245
XYZ
18, 20, 36
LUV
51, -19, -32
HWB
207, 35%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.