Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588BD6
RGB
88, 139, 214
HSL
216, 61%, 59%
HSB
216, 59%, 84%
CMYK
59, 35, 0, 16
LAB
57, 0, -44
LCH
57, 44, 270
OKLCH
0.63, 0.13, 258
XYZ
25, 25, 67
LUV
57, -23, -68
HWB
216, 35%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.