Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588DDA
RGB
88, 141, 218
HSL
216, 64%, 60%
HSB
216, 60%, 85%
CMYK
60, 35, 0, 15
LAB
58, 0, -45
LCH
58, 45, 270
OKLCH
0.64, 0.13, 258
XYZ
26, 26, 70
LUV
58, -23, -70
HWB
216, 35%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.