Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588EDC
RGB
88, 142, 220
HSL
215, 65%, 60%
HSB
215, 60%, 86%
CMYK
60, 35, 0, 14
LAB
58, 0, -46
LCH
58, 46, 270
OKLCH
0.64, 0.13, 258
XYZ
27, 27, 71
LUV
58, -24, -71
HWB
215, 35%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.