Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
588FA2
RGB
88, 143, 162
HSL
195, 30%, 49%
HSB
195, 46%, 64%
CMYK
46, 12, 0, 36
LAB
56, -15, -16
LCH
56, 22, 227
OKLCH
0.62, 0.06, 222
XYZ
20, 24, 38
LUV
56, -25, -21
HWB
195, 35%, 36%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.